Client reports that write themselves.
Debrief reads each client's GA4 and ad data and writes a plain-English weekly report — what happened, why, and what to do next. Review in minutes, send with your name on it.
Reporting on autopilot — for agencies that value their time.
Works with · GA4 · Google Ads · Meta Ads · Slack
Client X — week of Jun 23
Traffic +18%, but conversions −5% — likely the new checkout step.
Works with your stack
The problem
Your team shouldn't spend the week writing reports.
Every Monday the same drill: pull GA4, pull the ad account, stare at the numbers, then spend an hour writing “what happened and what should we do” — for each client, from scratch. The data is easy. The narrative is what kills the day.
Reports get rushed. Insights get generic. Clients get bored. And your best strategists are copy-pasting spreadsheets instead of thinking.
- 2h+
spent per client per week pulling and writing reports
- 7×
repeated for every client on your roster, every Monday
- 0%
of that time builds the relationship or grows the account
How it works
- 1
Connect
Connect a client's GA4 + ad accounts once.
- 2
Get your draft
Every Monday, Debrief writes a ready debrief per client: key changes, the likely why, and 3–5 specific actions — with the numbers cited.
- 3
Edit & send
Tweak the wording, keep your judgment, export a branded PDF or post to Slack. 10 minutes, not 2 hours.
See it in action
This is what lands in your inbox every Monday.
One report per client. The key change, the likely why, and a short list of specific actions. Every number is cited directly from GA4 and your ad accounts, so you can verify before a word goes out.
- Plain English — no jargon, no chart screenshots
- Actionable next steps, not observations
- Your branding, your sign-off
Client X — week of Jun 23
Traffic +18%, but conversions −5% — likely the new checkout step.
Dashboards show charts. Clients want answers. Debrief writes the narrative.
You approve every report before it goes out — Debrief drafts, it never auto-sends.
What you get
Everything your reporting needs. Nothing it doesn't.
Monday morning, ready to send
Every week Debrief auto-generates a draft for each client before you arrive at your desk. No setup, no prompting — it just runs.
Narrative, not just numbers
Each report explains what the data means and what to do next — in plain English. GA4 sessions, CVR, ROAS — all cited, all contextualised.
Your data, your control
Read-only API access. Every number is cited so you verify before it goes out. You edit the draft — Debrief never sends anything automatically.
Send anywhere
Export a white-label PDF, post direct to Slack, or copy the text into your own template. Works with how your agency already delivers reports.
Scales across every client
10 clients or 50 — each gets the same quality report. Add a new client, connect their data, and they're in the next Monday run automatically.
You keep the judgment
Debrief writes the first draft. Your team adds nuance, edits the tone, applies strategic context. You sign off. The insight is yours.
Early access
From $79/mo — locked in for life.
No credit card required. Early access members keep their rate as we add more features.
Frequently asked
Reporting is the tax on great agency work. Debrief pays it for you.
Get early access — no credit card required.